The first match I get on Spotify is conductor Herbert von Karajan's 1984 recording with the Berlin Philharmonic. On any streaming platform, I get back hundreds - and sometimes thousands - of results. Some services have improved significantly, while others have not.įor one example: Say I want to find a great recording of Beethoven's grand and glorious Symphony No. The last time I wrote at length about classical music metadata and streaming services was back in 2015 - an eon ago, in technical terms. The Record Why Can't Streaming Services Get Classical Music Right? It's made for classical music lovers by classical music lovers." (It's also free - but only if you already have a subscription to Apple Music.) He says, "Fundamentally, the thing about this app is that it's trying to do something that has not been done adequately before and do it really well, which is deliver an excellent customer experience, listening experience for classical music lovers. Jonathan Gruber heads classical for Apple Music. Two years ago, Apple bought just such a company, called Primephonic - and built their new service on Primephonic's bones. Before I joined NPR in 2011, I was the founding editor of one of those services, which tried - and failed - to reach classical music fans. In that breach, several classical specialty sites sprang up, with varying degrees of success. Historically, most popular streaming services have ignored those fundamental truths, either for lack of a market base (or so I've been told) or out of disinterest (same). But recorded music functionally ceases to exist if you can't find it. Secondly, classical works often span several tracks, not self-contained within one "song." By contrast, most streaming sites assume you want to listen to one track and then move on to something new.įor today's listeners, a world of great music is, at least in theory, no more than a click away, as pianist and composer Ethan Iverson recently wrote. A sample of the Apple Classical app experience.
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